爱奇艺《周生如故》被盛赞“BE美学天花板”悲剧品格下是真情内核

时间:2021-09-08 13:00:15阅读:54004
最近,爱奇艺独播古装剧《周生如故》不断以虐心剧情刷屏全网,还吸引了奥运冠军的注意,东京奥运会女子500米双人划艇金牌获得者徐诗晓和孙梦雅在微博不仅表达了对白鹿的喜爱,徐诗晓也表示有被《周生如故》虐到。
  • 周生如故
  • 古装 剧情 爱情
  • 任嘉伦 白鹿 王星越 李宜儒 姚奕辰 周陆啦 苏梦芸 吴曼思

最近,爱奇艺独播古装剧《周生如故》不断以虐心剧情刷屏全网,还吸引了奥运冠军的注意,东京奥运会女子500米双人划艇金牌获得者徐诗晓和孙梦雅在微博不仅表达了对白鹿 的喜爱,徐诗晓也表示有被《周生如故》虐到。本周,《周生如故》将接近尾声,家国大义面前周生辰(任嘉伦 饰)漼时宜(白鹿 饰)情难言明,相信这份隐忍克制的爱也将一直感动着大家。

任嘉伦 白鹿走心演绎辰时CP相惜浓情 网友放大镜式追剧狂挖细节

《周生如故》的“甜虐”风格早就给了观众心理暗示,从周生辰“一生驻守边关,不娶妻妾,不留子嗣”,到漼时宜“我想留在西州,像师兄师姐们一样,终身不嫁娶”,都有一定“悲剧”预兆。任嘉伦、白鹿的共情演技也很自然地就让网友进入气氛,一方面,同色系的服装就被弹幕称为“情侣装”,另一方面,类似周生辰和漼时宜夜间在屋里下棋,却特意留门守护名声的剧情又让人心疼。更有这句出圈的“辰此一生,不负天下,唯负十一”,周生辰和漼时宜的感情惺惺相惜,加上《周生如故》强大的内容共情力,都真实打动了无数观众。

悲剧外壳下真情内核动人 爱奇艺花式联动助力强势出圈

被称为“BE美学天花板”的《周生如故》,双向暗恋的甜虐基调堪称全新风格的“清补凉剧”,料足细节足。爱奇艺在站内特别定制了一系列互动,也和不同平台合作联动,组合拳营销打法有节奏、有侧重、有新意。

一方面,爱奇艺在站内配合剧情不断升级创新互动玩法。观众只需要在观看剧集的同时,发送关键词弹幕,就能解锁辰时CP限定Q版摸美人骨彩蛋。还有特别定制的“周生如故磕糖模式”,可以在搜糖环节点击辰时CP相关物件收集碎片,完成每集不同线索的收集任务就能参加转盘抽奖。包括开播前的站内预约观看得好礼、热播期艺人空降弹幕区聊天、今晚白鹿TAO LIVE陪伴网友追剧等活动,都精准迎合了观众的互动心理,获得一致好评。

为了渗透更多泛娱乐人群和年轻圈层,爱奇艺也在微博进行了reaction大赛,满足网友们“云磕CP”的氛围感。类似CP起名、剧情二创等活动,也让“稀粥女孩”大开脑洞进行创意输出。另外,任嘉伦白鹿空降超话、白鹿空降微博群,也和网友有了花式走心的交流。再加上微博上的定制头衔、电视剧微博粉丝群掉落小人的彩蛋、与我是谜APP合作上线情感本《周生辰时宜传》,都在不同渠道吸引了各圈层关注并参与。

BE美学全网好评如潮 爱奇艺携手剧集齐发力输出好品质

“古偶天花板”、“BE美学巅峰”、“值得再看亿遍”,高质量甜剧《周生如故》和观剧审美在变化的观众实现了双向奔赴。纵观影视剧市场,情感基调很少主打“悲观”画风,也大量充斥工业甜剧,但《周生如故》的“BE美学”却以高级的画面质感和精彩的剧情内容脱颖而出,为爱奇艺影视剧版块再次赢得口碑。

另外,剧集内容的优质创作也让爱奇艺有了全新的战略思考,创新性推出的花式玩法为剧集出圈打下了良好基础,让观众不再对着日历追剧,由此带来的全网共情式追剧效果可观。爱奇艺本次在《周生如故》的宣传玩法上用“沉浸式组合拳”打通目标受众,渗透主要的剧迷圈层,也带动了更多人关注。相信深耕剧集内容与互动玩法的爱奇艺,会带来更多高品质的优秀剧集。至于周生辰与漼时宜的故事,今晚8点爱奇艺继续带你解读。

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