中国大学生原创音乐榜独家入驻梨涡打造校园音乐新生态
时间:2020-12-01 18:00:30阅读:83130次来源:蚂蚁影视 11月26日,“2021中国大学生原创音乐榜启动赛”唱作人招募正式开启,梨涡携手看见音乐、草台回声、春光里文化、青鸟文化等多家机构共同为“校园原创音乐”发声,将通过平台化思维,以榜单为基础,打通孵化链条上下游,形成完整的校园音乐人成长体系。
2021中国大学生原创音乐榜主视觉
2021榜单新打法,中台思维扶植发展
中国大学生原创音乐榜是中国音像与数字出版协会与青鸟文化于2016年联合发起的大学生原创音乐专属榜单,涌现出了毛不易等一批优秀的唱作人,结合中国大学生音乐节项目累计选拔校园音乐人超过4000人。
据悉,中国大学生原创音乐榜已独家落地京东数科旗下大学生专属生活社区-梨涡,并达成至少为期3年的战略合作,目标通过“中台思维”模式,将“大学生专属”做足做透。为此,梨涡方面推出一系列扶持政策,包括“涡主飞翔计划”“梨涡音乐人扶植计划”等,并打出“大学生内容致富”的口号,可见双方的联合在某种程度上展现了生态化的决心,在生态内容补贴方面,该项投入或达到“亿级”。
在生态化建设方面,梨涡的考虑更加公平化。“不靠投票,靠综合数据”,这是2021年榜单的全新打法,所有参赛作品将在平台中通过数据算法和推荐策略获得用户的“点赞、分享、评论”等行为支持,根据3项维度综合数据计算出参赛影响力值,并形成最终榜单排名。
推动“大学生内容致富” 校园音乐需要成长“壁垒”
对于中国大学生原创音乐榜的打造,相关负责人表示,“目前市面上大部分的社区平台虽然流量基数大,但是对于学生群体来说,与其进行竞争的更多的是MCN背景的大V、UP主。学生内容主或音乐创作者想获得高流量曝光及现金型补贴的机会过于渺茫。作为最具创造力的群体,校园人群需要具有‘校园属性壁垒’的流量池对其进行孵化引导。中国大学生原创音乐榜独家入驻梨涡就是这样的一个尝试,希望在2021年,可以成功孵化出一批好的校园音乐人。”让更多的大学生以音乐为载体,分享生活与感悟、传递对真善美更丰富多彩的解读,让校园生活更美好。
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